It’s just decorative, right? Wrong! Window graphics, huge ones, can drive people into the store and encourage shoppers to make purchases. In this blog, we’ll tell you all about using custom window graphics to market your business and turn windows into advertising space.
How You Can Use Window Signs to Promote Your Business
Is it okay to spend nearly $2,000 every month to advertise on a concealed billboard in Jacksonville but leave the free advertising space you have empty? Windows, especially large storefront windows, have a lot of advertising potential, you just need to unlock it. Here are a few ways to do that;
· Brand Building With Window Graphics:
Every business on Main Street tries to differentiate itself, provide a unique experience, and win over customers by being memorable. Window decals and graphics are a great way to achieve that. Using attractive window graphics design with branding elements to promote your brand and create top-of-mind awareness with customers.
· Advertise Products and Promotions:
If you don’t shout about it, how will your customers know you’ve got a promotion running or have something new that they might like? Custom window graphics are a bold, affordable way to highlight new product launches, seasonal sales, and other offers. For maximum effectiveness, use bright colors and keep the message short and simple; if people need a second glance to understand what you’ve written, you may have lost the sale already.
· Seasonal Window Signs:
Get in the festive mood with seasonal graphics, for holidays such as; Christmas, Halloween, the back-to-school season, and more. Seasonal decor helps make your business feel like a part of the community and indicates to customers that you may have something new and exciting to offer. Why else do you think Starbucks starts offering Pumpkin Spice Latte every fall without fail?
· Provide Information:
Someone walks up to your door, sees it’s closed, and leaves–you’ve just lost a potential client or customer. Smaller window decals are ideal for displaying essential information about the business, such as opening hours, contact information, social media handles, and the website. These signs can encourage potential customers to return when you are open or, even better, visit your website to make a purchase online.
Window Graphics Design 101: Stunning but Compelling
Just an eye-catching graphic won’t translate into sales; a boring sign with a compelling offer will be ignored. Whether it’s, large signs, or small stickers you’re looking for, follow this simple mantra: attractive and conversion-focused design.
Here are a few things you should consider for impactful marketing graphics:
- Don’t be shy about using bold colors and designs on your window graphics.
- Keep promotional messages short and sweet.
- Provide a super-simple conversion action (like “Get it Now” or “Call Now”).
- Install graphics and custom vinyl lettering on windows where most people can see them.
Work With Jacksonville’s Leading Sign Company
At Jacksonville Signs and Graphics, we help businesses like yours maximize marketing opportunities. You will work with a passionate team that loves to create eye-catching graphics that can help you generate leads. Book your free consultation to get started.