Did you know in recent years, custom vinyl banners have been one of the very few out-of-home marketing tools that have seen growth. Like television ads, print ads, and radio ads, most have received declining interest because of digital advertising. Vinyl banners, on the other hand, have managed to remain relevant in 21st-century marketing.
One of the biggest reasons for that is that custom banners offer an excellent way to directly target a local audience. No wonder Microsoft, Apple, Netflix, and Comcast remain among the top 10 companies in the U.S. that rely on printed banners to promote themselves.
Whether you are a small or mid-sized business, a brick-and-mortar store, or even a local service provider, banners are among the best ways of energizing your marketing campaigns.
Tremendous Advertising Options
According to the Outdoor Advertising Association of America, there are at least two million spots in America where you can install your business’s banner. That includes bulletins, billboards, buses, arenas, shopping malls, and numerous other places where you can display a banner. It means business owners in Jacksonville can install ads exactly where their intended customers are most likely to see them. Install banners locally; use them as wayfinders to lead people to your establishment, or advertise close to competitors.
Target a Real, Local Audience
One of the biggest challenges any marketing campaign faces is targeting real-world clientele. The best boardroom plans to capture a specific demographic or design creatives for an audience struggle to translate into effective marketing. Custom banners let you reach the exact audience you want to, without having to second guess strategies. According to experts, up to 85% of customers live within five miles of the business, making banner advertising in Jacksonville essential.
One of the mantras of marketing is repeat marketing. It means a concept must be remarketed, and an audience retargeted before the idea will take hold. Traditional mass marketing efforts such as TV and radio ad spots are far too infrequent to have a meaningful effect; newspapers and publications don’t have the reach they once did. On the other hand, banners are visible for as long as you want them, building brand recalls every time passers-by look at them.
Banner printing is relatively inexpensive, allowing you to print tens or hundreds of custom vinyl banners to install across the city. The affordability of custom banners makes them accessible for all types of businesses; it also gives companies the ability to project a large presence. In the case of event marketing, they make it possible to sustain event promotion and frequently replace the banners.
At Jacksonville Signs & Graphics, we work with businesses, event organizers, and marketing firms to create promotional signage. Our banner printing service accepts large and last minute orders. Design, printing, and installation (if required) are handled in-house. Speak to a representative to get a banner printing consultation.