The cornerstone of any successful business is its ability to generate buzz about itself. In today’s competitive market, every source of promotion must be tapped – including social media, the Internet and physical advertising. Custom signs have been around for a while, and they are still at the heart of offline advertising. Find out how outdoor signs for business raise its profile and sales potential.
A survey by FedEx on American consumers’ buying habits found over two-thirds of people had ‘purchased a product or service because a sign caught their eye’.
Benefits of Custom Signs
Tell Potential Customers About Your Business
If they don’t know about it, people won’t visit. Signage helps proclaim your presence and attract prospective to your business. Ensure signs adhere to brand guidelines to make a smart impression and build top of mind recall. It’s said that nearly half of all customers decide to visit a business because of its signage.
Stand Out from the Competition
Use standard signs for your business and you may as well use nothing at all. Custom outdoor signs for business are crucial for differentiating from your competition. Too many business owners make the mistake of opting for inconspicuous signs that make the business forgettable. Smart signs with design flair will do more than just identify your business.
Build Brand Awareness
Establishing a brand isn’t only about advertising, you need to focus on the creatives and the manner of promotion. Subtly presenting colors and the logo at opportune moments cements the brand in the minds of the target audience.
A well-designed sign is far more than just a name plate. It has the potential to make you the landmark in the area. Monument signs, for instance, can become so entrenched in the community that people refer to the area by your business name. That’s the kind of top of mind recall marketers live for – and you can harness it with custom business signs.
What types of outdoor signs should I get for my business?
There is no ‘right’ answer to this question. Different types of businesses have very different requirements. The kind of signs your business needs depends on what messaging you want to promote, what your budget is, how much advertising space you have. Based on this, can you choose from signage options such as:
- Lamppost signs
- Storefront signs
- Window graphics
- A-frame (sandwich board) signs
- Portables banners
- Dimensional and channel letters
Affordable Custom Signs in Jacksonville
Jacksonville Signs & Graphics is one of the few full-service sign companies in the city. We design, build, install and maintain all types of signs. Our team works with small independent businesses and large event organizers alike, for their signage needs. Whether you have a large or a last-minute order, we can make it happen. Talk to a representative about custom business signs for your business.