Making your business presence known and creating a brand that builds recognition over time starts with visual storytelling. Custom signs are a must for any business that is trying to build itself locally and hopes to expand further. The biggest, most recognizable brands in the world all started with one location, and most of them continue to employ the same signs, logos, and design to this day; one reason for this consistency is that they have created a trustworthy reputation that is associated with these brand elements.
If you are establishing a new business or trying to reinvent yourself, sign design allows you to use creativity to achieve your goals. A person walking by your business every day may be prompted to enter your establishment if your sign looks enticing. With the right sign design, you can turn heads and become a hit. The team at Jacksonville Signs and Graphics wants to give you that chance!
If you are interested in learning how we can help you separate your business from your competitors with custom signs, contact us today.
The Importance of Visual Branding
With the amount of competition in any market nowadays, having a look that jumps out at people is crucial. Visual branding encapsulates what your business represents, letting people know what you have to offer and making a huge impact on potential customers. People are constantly bombarded by advertising, online and in real life, but if you have a logo, slogan, or color scheme that is unique, people will surely notice it.
The more you remind people of your business, the more familiar and trustworthy it will become. Over time, recognizing your business branding through these visual storytelling elements will become effortless. Employ quality signage made from high-level craftsmanship to bring your brand to life.
How Do I Know What Type of Design is Right for My Sign?
Although there is no right or wrong answer, we have crafted an approach that we use with all our clients. We discuss four critical components during your initial consultation, which guides the selection for your business’s sign type and design:
- What is the goal you are trying to achieve?
- Who is your core audience?
- Where are you installing your custom sign?
- How can you incorporate your brand identity into the design?
If you need to attract attention from a distance, an illuminated pylon sign is the most effective option. If you want to enforce branding in your office space to impress clients and motivate employees, a custom lobby sign or vinyl wall decals would be the preferred choice. Each sign has a unique set of advantages which can optimize your efforts and achieve your goals; it’s just a matter of defining these parameters to select the right option.
Regardless of what type of custom signs you need, Jacksonville Signs and Graphics is here for you!
Start Growing Your Business with Custom Signs
If you are ready to expand your enterprise with custom signage, call us. We have talented graphic designers on staff who are ready to work with you to bring your creative concepts to life.
