The success of a business depends on many factors. As a business owner, you likely know firsthand how to attract customers and increase sales. That said, one of the details you may have overlooked is custom business signs.
An eye-catching business sign can raise brand awareness and drive customers through the door. Signs can even differentiate your business from the competition. There are many other ways custom signs can help your business. Keeping reading to find out how your business can stand out with new branded signs!
Why Your Business May Struggle to Get Attention
If your signage is old, it can reduce the appeal of the business for customers. Familiar signs have zero influence on your customers in Jacksonville. Old customers might ignore them; potential new buyers may not even notice them.
Most consumers love novelty, even if it’s just a simple sign of change. For example, all of the big companies change their brand’s appearance once every few years. These businesses are well-established industry leaders. Yet, they still update their logos, slogans, and signs to appeal to new customers.
What Is the Importance of New Custom Signs?
Your sign plays a critical role in your advertising strategy.
- It differentiates you from your competition.
- It shows that you are up-to-date with the latest marketing trends.
- It is an effective way of “talking” to customers.
Old signs cost more in lost business than they do to replace.
How to Update Your Business with New Custom Signs
Replacing an old business sign with a new one is not difficult at all. You just need to ask yourself these questions:
- How do I want my new business sign to look?
- What is the message that the new sign should convey?
- Should the new design be flamboyant or minimalistic?
Once you have answers to all these questions, you have an idea of how your new custom business signs should look. Else you leave it to the professionals.
1. Work with Professional Designers
Work with a professional team of sign makers to produce an appealing new sign for your business. For instance, many of our customers don’t have a clear idea about what to replace their old signs with. They allow us to design modern business signs that will appeal to passers-by.
2. Digital Signage
Digital signage is one of the most popular forms of custom signs in Jacksonville these days. These signs feature modern LED technology that can show moving images. Best of all, you can change the message at the click of a button.
A digital display lets you alternate between business sign styles. You can have a seasonal display for a while; at other times, you can show standard promotional offers.
Helping Business Owners in Jacksonville Get New Signs
Want to update your signage but don’t know where to start? The easiest thing to do is call Jacksonville Signs and Graphics. Expert designers will help turn your vision into a stunning sign for your business! We take care of everything from design to fabrication to installation. Talk to us about your custom signs in Jacksonville today!