How Important Are Custom Signs for Establishing Your Brand Identity

BCT Indian Head with Tom at Jacksonville Signs and Graphics

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Custom signs are one of the easiest ways to help you create awareness for your business locally. Once you have established your business and built a steady customer base, you can expand your marketing efforts by establishing a brand identity that people instantly recognize.

With the help of Jacksonville Signs and Graphics, your signage project will yield unique and impactful results. We are your partners in success, which means our goal is to make it easy for people to recognize your business; by seamlessly including your branding in your custom signs, customers will instantly associate them with your business.

To learn how our graphics designers can help create custom designs for you, contact us at 1-904-746-467.

The Importance of Creating a Brand Identity

Let’s establish why creating a brand identity is crucial and the role custom signs play in that.

While small businesses will experience some success, as a result of their product or service offerings, the amount of success will be limited. If you want to grow your business further, you must establish a brand identity. This is how you connect with people, build relationships, and attract repeat customers. It is also a way to differentiate yourself from your competitors. When people fall in love with your brand identity, they will build and showcase loyalty through repeat business and referrals.


Once you have established who you are and what you do, it is time to spread brand awareness. Custom signs are an excellent way of reminding people about your business and what it offers. Even the biggest brands reinvent their branding, looking for ways to improve. Given signage is visible, customizable, and key to marketing efforts, it provides the perfect opportunity to showcase your brand and make it recognizable.

Other Benefits of Custom Signs for Spreading Brand Awareness

Unlock additional benefits when you decide to use custom signs for your business:

Make the Most of Your Signs

Each business has a unique marketing budget that can be allotted to signage; whether you’re a start-up business or a well-established corporation, it is important to invest in custom signs. However, there is no perfect number of signs to purchase for success. The success of your signs depends on a variety of factors, such as their placement, design, visibility, and more. You can make the most out of less signage with the help of a strong brand identity.

At Jacksonville Signs and Graphics, we have a wide array of sign solutions you can choose from, which accommodate a variety of budgets. We will work within your budget when creating your signs to make the most of what you have.

Connect with Locals

Custom signs are particularly effective for local businesses. Identifying your commitment to the local community encourages people to connect with you. You are one of them, which makes them want to support you. This likeness and commonality go a long way in business, so make sure your target audience knows.

Establish yourself locally with custom signage, such as high-impact storefront signs, and then try to expand your marketing efforts further, such as custom vehicle wraps or trade show banners.

Tell Your Story

Custom signage offers the perfect way to highlight your business narrative. By telling your story, whether it be how you started or how you’ve built your success, people will learn about a company’s missions, challenges, values, and more. This experience opens the door for them to connect with you through shared experiences or morals.

Establish Your Brand and Watch Your Business Grow

If you are ready to create a brand with custom signs, work with Jacksonville Signs and Graphics. We have provided businesses in Jacksonville, FL, with our unique designs and set them up for success. Now, we are ready to help you!

Contact us at 1-904-746-467 to speak to a signage specialist and find out how easy it is to grow your brand.

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