Retail businesses such as supermarkets, boutiques, and even service providers rely on signs in the lobby to drive sales. Here are a few ways signs in the lobby can help you grow your business:
- Show promotions
- Create a sense of urgency
- Drive curiosity
Keep reading to find out which types of signs in the lobby can help drive sales.
What Are the Types of Lobby Signs in JacksonvilleThat Help You Make a Sale?
Acrylic lobby signs are great for labeling rooms and giving directions, but they have relatively little value when it comes to actually drive revenue. Effective signs must serve a promotional and advertising purpose. To that end, they need to be changeable and noticeable. The signs below achieve just that and raise your advertising game.
1. Vinyl Banners
Banners are an excellent marketing tool. Businesses across Jacksonville use banners for all types of indoor and outdoor activities. Banners are easy to print, inexpensive, and flexible. That makes them a great option to hang out at the entrance and entice visitors with fresh offers.
2. Digital Signs
Infinitely changeable and eye-catching, digital signs are fast becoming the ultimate sign. Use backlit lobby signs, LED tickers, and digital panels to show moving images. A business can change its promotional messaging at the click of a button—a great option for businesses looking to create a sense of urgency.
3. Floor Graphics
Floor graphics have long been placed in lobbies and entrances to advertise fresh new arrivals. In fact, floor graphics are entrance signs that serve a promotional and wayfinding function. Use floor signs to tell people about sales and discounts and point them to the right aisle.
4. Retractable Sign Banners
Aren’t portable, retractable vinyl sign banners supposed to be used at conventions or seminars? Businesses across the city put them to great use at their premises too. The metal cassette and roller are durable and easy to store, while the vinyl banner can be easily and inexpensively replaced. Place them at different spots in your business every day to A/B test your advertising strategy.
5. Tabletop Signs
Impulse shopping is a huge revenue maker for businesses. CNBC says consumers spend “$5,400 a year on impulse purchases”! Tabletop signs in the lobby or at checkout are a great way to drive that impulse buy. From membership offers to discounts on small items, use these printed signs to drive spontaneous shopping. Even acrylic lobby signs can carry promotional messages, but keep them general because you can’t change them easily.
Looking for the Best Lobby Signs in Jacksonville?
“Signs That Convert” that’s our motto at Jacksonville Signs and Graphics. An experienced team pays close attention to design, sign preparation, and installation, so you get the most value from your lobby signs. Talk to us about your requirements.