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5 Reasons Why Commercial Signs are Essential For Your Business

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Get Your Business Noticed With Commercial Signs

How important is business signage? In today’s competitive world, business owners have to go the extra mile when it comes to marketing. 

Forget standing out from the crowd – staying relevant can be a challenge. And customers expect big business branding from the corner store!

That’s where these signs come in. They stitch together your products, services, logo, and branding into an experience. Forget running ads, social media, website, and sales promotions – these signs help you make a local impact.

Find out the top 5 reasons why commercial signs are essential for your business. 

  1. Enhancing Communication

Business signs are some of the most visible aspects of your business. While window graphics and outdoor signage are great for providing information, commercial signs can do much more. 

Personalized signs help customers form favorable opinions about your business. What customers think about your products and services will directly affect sales

Use signs to grow brand awareness and build top-of-mind recall. They’re what attract new customers and drive repeat business.

  1. Gaining a Competitive Advantage

Standing out on a competitive Main Street or office complex can be a challenge. But custom signage can make all the difference.

  1. Creative signs can attract clients from afar. 
  2. Well-crafted signs make your business look unique.
  3. Custom signs show you mean business, unlike fly-by-night operators that try to get away with standard signs.
  4. Cost-Effective Marketing 

Unlike other forms of marketing, signs are really affordable. Any outdoor commercial sign is as good as any billboard for your business.

They’re visible 24 hours a day and 365 days a year. Unlike billboards, you only have to cover the upfront cost of the sign; there’s no daily rent to keep your sign installed. 

The same applies to radio spots and online ads – the costs can add up very quickly.

  1. Psychological Impact

Think of well-known names like Mercedes-Benz, McDonald’s, or Starbucks, and what’s the first thing that comes to mind? Most likely, it’s their branding and logos. 

Colors and shapes are very essential for making an emotional connection with customers. For instance, red causes excitement; purple elicits loyalty; and blue, calm. Big businesses rely on their signage to promote these aspects.

At Jacksonville Signs and Graphics, our custom signs are designed to help you take advantage of this too. 

  1. Reaching the Target Audience

Signs are an extension of your business. The right signs can help you reach the right audience. 

Things like vehicle wraps are some of the most impactful forms of local marketing. This is important given that 85% of your customer base is located within 5 miles of your business.

Other signs such as digital displays are great at engaging shoppers in a shopping mall.

Custom Signage for Your Business

Ready to make a bold impression with business signs? Find signs that’ll maximize your marketing budget with Jacksonville Signs and Graphics.

Book your free consultation today and discuss personalized signs for your Jacksonville business.

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