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3 Types of Channel Letters to Consider for Your Storefront Signage

FENDI Custom Lighted Business Signs in Jacksonville, FL

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Storefront signs are ideal for building brand presence and attracting customers. Channel letters, especially, are visible from afar and make your business stand out. That said, there are so many designs to choose from that picking the best channel letter design can be tough.

We talked to our design experts to find out what are the three most attractive channel letter signs for any business. Keep reading, and we’ll guide you through all of them. 

What Are Channel Letter Signs?

Channel letters are custom-made signs that can be used indoors or outdoors. However, they are usually used outdoors in Jacksonville. They are very popular, too, found on the storefronts of retail stores, restaurants, and commercial buildings. 

Most of these are LED channel letters, which makes them really stand out at night. Channel letters are usually made from metal or plastic. They range from three to six inches deep. That said, our designers adjust the sign dimensions according to your needs.

Some big benefits of channel letters are:

1. Increasing your business’s visibility.

2. Bringing more customers through the front door.

3. Suitable for all types of businesses.

Due to their size and striking appearance, channel letters can be effective for roadside businesses. Drivers can see them from quite a distance, far more easily than they would a 2D sign.

3 Design Ideas for Your Storefront Channel Letters

There are several styles of channel letters you can choose from when decorating your storefront in Jacksonville. These three are the most attractive channel letter designs you can get. Whichever you choose, you can’t go wrong. 

1. Standard Front-Lit Channel Letter

The front-lit design is the most common of storefront channel letter signs. In this design, LED lights shine from the front of the sign, which is covered by clear, white, or colored acrylic.  

The sign is made almost entirely of aluminum, which makes it cost-effective. However, the reason for its popularity is its unique simplicity. It is easy to see both during the day and at night. 

2. Halo-Lit Channel Letter Signs

This signage design is also known as “reverse channel-lit.” Similar to the previous example, the face and returns (sides) of this sign are made of aluminum. Usually, these side panels are installed with a gap left to the wall.

The unique placement and design of the halo-lit channel letters allow LED lights to shine out the back and sides. Thus, instead of seeing an outward-facing glow, you will see a single glow (halo) effect around each letter. 

3. Front/Back-Lit LED Channel Letters

The third channel letter sign design is a combination of the front-lit letter with the halo-lit letter signs. Its side panels are made of aluminum. However, the face is made of polycarbonate. LED lights shine through the front of the letters. In addition, lights shine through the clear back and reflect off the wall to give a halo effect. All three storefront channel letter signs are guaranteed to get one thing: attention! Talk to us today. At Jacksonville Signs and Graphics, we will help you get the best channel letters for your business. 

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